The need for any modern company is to control their business. The dynamism of the market, the difficulties and challenges that are subject companies of all sizes, necessitate the retrieval of instruments for monitoring and decision support mangeriali to ensure quick responses and appropriate. This is the Business Intelligence strategy that GE provides to its customers. 

Make the information assets and `an instrument of control information, accessible, user-friendly and particularly easy to read. To monitor and understand whether the objectives, strategic or otherwise, of the holding are being reached and if not making the right corrective action.